What is a 'benhad'? It's not the lowest soldier rank in Xerxes Persian army, nor is it the latest hair style craze by Lauri Pedaja. A benhad is simply a person who has been had by the system.
Advertising may seem entertaining, we may come in from the kitchen to see the latest commercial, but it's job is to sell products, and it does this very well. From the day early man decided to sell his carved wooden tool to another man, advertising has been a part of our lives.
While teaching advertising, I've come to be quite a skeptic. Aware of the various methods of advertising, I tend to focus most on the Parable of Created Needs.