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Avoiding Advertising Tricks

3 Solutions

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Gold Post Medal for All Time! 523 Posts
January 2, 2018

What is a 'benhad'? It's not the lowest soldier rank in Xerxes Persian army, nor is it the latest hair style craze by Lauri Pedaja. A benhad is simply a person who has been had by the system.

A small seedless watermelon, cut in half.

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Kelly Ann Butterbaugh
June 29, 2008

Advertising may seem entertaining, we may come in from the kitchen to see the latest commercial, but it's job is to sell products, and it does this very well. From the day early man decided to sell his carved wooden tool to another man, advertising has been a part of our lives.

The Lures of Advertising

 
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Kelly Ann Butterbaugh
May 14, 2008

While teaching advertising, I've come to be quite a skeptic. Aware of the various methods of advertising, I tend to focus most on the Parable of Created Needs.

Advertisement

What this advertising method says is that manufacturers create a need for a product, persuading consumers to purchase it because it's a necessity.

Do You Need This Product?

 
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