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My daughter recently moved and couldn't keep her little doggie. We have given her a new home with us. Her skin is sensitive so she had pet shampoo, and it was fairly expensive.
Over-bathing most dogs can lead to dry skin issues. To avoid this problem, use a simple four-step process in between baths.
I've got three little white dogs that all need regular grooming, and have "learned on the job" how to do it myself. Check out the internet for useful videos.
Many groomers and pet shops offer "frequent grooming" cards. After you have paid for a certain number of services you get a discount or a free service on your next visit.